ABOUT ME | Download my resume
Driven by curiosity about even the most ordinary subjects, I put all of my energy into each project, working to create incredible experiences around every task, big or small. As a Senior Level Experience Designer (UX) and Strategist based in Los Angeles with a strong background in user interface (UI) and visual design, I create simple, research-backed solutions that improve users’ lives no matter the platform, device or the product.
Strategy: Competitor analysis, stakeholder interviews, analytics reviews
Research: Contextual enquiries, surveys, diary studies, user interviews, heuristic reviews, usability testing, persona development, use cases, sketching, story boarding, affinity diagramming, scenarios, journey mapping, card sorting, user flows
Visual Design: Ideation, collaborative design, workflow diagrams, site mapping, sketching, wire framing, Rapid prototyping, A/B testing
Applications: Mobile app, responsive web, tvOS, IoT connected products, digital instrument panels, voice user interface, virtual reality (VR), augmented reality (AR), mixed reality (MR)
Sr. Experience Designer - Iconmobile Group, Santa Monica, CA - 2016-present
Leading teams from concept to completion on a wide range of global digital product experiences. Conduct internal/client exercises and presentations throughout the project lifecycle. Moderate in-field and in-lab usability testing exercises. Design and build physical and digital prototypes. Manage resourcing, client expectations and specifications documentation for development and integration. Clients include PACCAR, Ford, AT&T, P&G, Bosch, General Motors, Byton
• Lead Product Experience design on digital instrument panels for Kenworth and Peterbilt trucks
• Lead Product Experience design on FordPass mobility app (iOS/Android)
• Sr. Experience design on DirecTV Now app (iOS/Android - Mobile, Tablet, Web, TVOS)
• Lead Experience/Interface design for Byton CES on-boarding experience
• Sr. UX Strategy for P&G hair analysis product experience
Lead UX/UI Designer - Fuppy.org, Santa Monica, CA - 2016
User experience strategy and design for two animal fostering mobile apps that connect potential fosters with animal shelters in order to streamline the fostering and adoption process.
Design Director - SweetWater Studios, Los Angeles, CA - 2011-16
Founder and creative lead at a start-up design studio managing digital projects including user experience (UX) user interface (UI) and visual design for company’s e-commerce web and mobile sites.
Lead Designer - Fonality, Culver City, CA - 2010-11
Creative lead on web and mobile platforms for a cloud based telecommunications company. User experience (UX), user interface (UI) and visual design for relaunch of company website and enterprise HUD application.
Interactive Art Director - Malenke | Barnhart, Denver, CO - 2008-10
Art direction, user interface (UI) and interaction design (IxD) across agency accounts including Disney, Quiznos, Qwest Communications, and University of Denver.
Design Director - Virtupoint, Burbank, CA - 2006-07
Creative leadership for teams of writers, designers and developers with offices in Los Angeles and Warsaw, Poland. Created engaging user interface (UI) for interactive media and streaming video players, partnering with the NFL, NCAA and UFC.
Creative Director, Digital - AEG LA Kings, Los Angeles, CA - 2002-06
Lead creative and digital brand management for the LA Kings. Information architecture, user interface (UI) and visual design for relaunch of team website, developing the KingsTV streaming video platform.
University at Buffalo - Center for the Arts, BFA - Visual Communications
Mohawk Valley College, AA - Advertising & Design
General Assembly - User Experience Design Immersive
UXPA, AIGA, UXFWD