PROJECT OVERVIEW
As Kobe Bryant brings his storied career to an end, I created a mobile app which allows users to relive his greatest moments. Users can view highlights of his best games and performances as well as filter statistics by game, season and career.

As fans debate the careers of players current and past, the "Kobe vs." section allows users to compare legends of basketball's past and the game's future stars to Kobe Bryant. 

PROJECT DETAILS
Role: Sr. Experience Designer (UX), User Interface Designer (UI)
Timeline: 5 Day Sprint
Tools: Sketch, Photoshop, Pop.app, Marvel, Keynote, Sharpie & paper

applications.jpg
 

RESEARCH
User interviews were the main form of research for information collection. Since users are fans of both the sport of basketball and Kobe Bryant, it was most important to understand how and why they would use this app.


USER PERSONA - TARGET AUDIENCE
As a life long fan of Kobe Bryant, 24 year old Omid finds himself in debates with his friends over who is the best basketball player of all time. In order to win the debate and achieve bragging right among his friends, Omid is going to need viable proof that can be quickly accessed in the heat of the moment.


GETTING USERS AROUND QUICKLY
The goal of this app is to allow users quick access to information and highlights. Therefore, the user flow is simple and direct leading Omid (our user persona) to his desired content within two steps. In this instance Omid opens the app and selects statistics by career.

ROUGH SKETCHES
For me it is important to get high level ideas down quickly before refining them to a low-fi rendering. Getting the ideas, even in a rough state, in front of users at an early stage helps find bigger issues before starting more complex wireframes.

LO-FI PROTOTYPING
Using pop.app directly from a mobile phone allows me to very quickly create a lo-fi prototype to test functionality. Using sketches over wireframes allows iterations on-the-fly resulting in stronger user testing and quicker solutions.

WIREFRAMES
After iterating and testing the lo-fi prototype with multiple users I am able to move directly to clean digital wireframing since all of our functionality and usability issues were solved. 

HI-FI PROTOTYPE
Looks and feels just like a fully functional, finished mobile app. Stakeholders can tap, swipe and scroll through full content to sign off before development.


Like what you've seen? If you want to know more about my work or discuss project/job opportunities email me at: marcwilczak [at] gmail.com or download my resumé